STRIVE Stars’s mission is to ignite a more positive sports culture by empowering athletes and communities to lead with values that change the game.

STRIVE stands for the core traits we aim to cultivate wherever young athletes compete: Safety, Trust, Respect, Inclusivity, Values, and Empathy. Built on research-backed methods and real-world insight, STRIVE Stars encourages everyone who shapes young athletes’ experiences—coaches, parents, volunteers, club leaders, federations, and athletes themselves—to model strong character, address harmful behaviors, and create spaces where youth feel safe, seen, and supported.

What We Do

• Collaborate with and empower sports federations and leaders to provide tailored, research-backed education and tools for safer, more inclusive sports environments.
• Support coaches, parents, and youth with practical guidance that they can apply immediately to demonstrate better behavior and exemplify the values of STRIVE.
• Elevate role models and ambassadors who exemplify strong character and values-led leadership

We envision a world where athletes’ values come first, making safety, trust, respect, inclusion, and empathy pillars of every sports community.

STRIVE Stars acts as a catalyst for movement-wide change, offering a blueprint for a culture where doing the right thing isn’t optional, it’s expected.

Get Involved

STRIVE Stars is just getting started. Join our growing community of athletes, coaches, parents, and partners who believe sport can—and should—be a force for good.

Stay tuned for updates on new tools and resources, upcoming launches, partner announcements, and ways to take action in your own sports community